Tough and Comfortable: Commentary on Wrangler Jeans Ad

I found this ad in my Sports Illustrated magazine. It takes up a full page. It has two pictures of Brett Favre on the right side, and three pairs on jeans with the Wrangler trademark on the left. There is some writing underneath the jeans describing how they are tough, comfortable, and guaranteed.

Wrangler jeans have always been portrayed to cowboys. The jeans usually tend to take the form of the persons body. When you look at a cowboy, you can almost guarantee that he is wearing wranglers. Wranglers are very durable but yet they are very comfortable to wear.

This ad uses Brett Favre to show that not just cowboys can wear wranglers. And that not all wrangler jeans are tight against your legs. Brett Favre is a big icon in the NFL and is a good person to model these jeans. Favre is known as one of the toughest quarterbacks in the NFL, and yet he has one of the kindest hearts and is one of the easiest guys to get along with. That exemplifies the jeans very well. The jeans are tough when its time to get down to business, but when its time to relax, they are just as comfortable too.

The Wrangler brand has been around for a long time as has Favre. He has contemplated retirement but in his heart he wants to push forward and keep playing. In the ad they show Brett playing football in Wrangler relaxed fit jeans, and then they show another picture of Brett sitting down, relaxing. I found this ad in my Sports Illustrated magazine, which makes the audience of this ad people who are interested in sports and fans of Brett Favre.

I am not a fan of Brett Favre myself but I believe he is the best person to have in this ad. He is tough, he is strong, and he is a kind person who is relaxed when he is not playing. When he is playing he plays hard and never quits. I think that is why Wrangler chose to use Favre in their ad. Since it is in SI, the people reading the magazine probably know that about Favre and can make the relation between Favre and Wrangler jeans.

Wrangler, Advertisement. Sports Illustrated 3 December 2007: pg. 31